BRAND STORY

In a world of ever-changing trends, Chamki was born from a deep, nostalgic love for a time when fashion in India was bold, unapologetic, and brilliantly sparkly—the iconic Y2K era.

Founded by a designer who loves and breathes that aesthetic—not just as a trend, but as a personal style—Chamki is more than a brand. It's a love letter to an era that redefined glam in the Indian context. Think sheer fabrics with rhinestones, sequins, and midriff-baring cuts—all with a desi twist. That's the heartbeat of Chamki.

"Chamki"—which means sparkle—is exactly what the brand stands for: bringing back the glimmer, confidence, and expressive energy of early 2000s Indian fashion, and reimagining it for today's bold, style-conscious woman.

Each piece is a celebration of self-expression, nostalgia, and cultural identity crafted for women who aren't afraid to shine, stand out, and reclaim their style narrative. Whether you're pairing jhumkas with cargos or layering a kurti over low-rise jeans, Chamki is here to say: your fashion rules, your sparkle.

Chamki isn't just about clothes. It's about reclaiming an era that shaped us, and reshaping it with a fresh, modern lens. From the drawing board to the final stitch, every piece is designed by someone who gets it—because it's not just fashion. It's personal.

About Founder: Kalika Nigam

Kalika Nigam's story is rooted in the gentle rhythm of childhood afternoons spent watching her grandmother stitch fabrics into garments—an early, silent apprenticeship that quietly nurtured her passion.

In her teens, that spark ignited into action: sketching flowing silhouettes, experimenting with shapes, and forging her personal style through hands-on effort and vibrant creativity.

Her formal journey in fashion took shape at Pearl Academy, where she explored the dynamic fusion of diverse styles and art forms.

Embracing her love for bold, vivid hues, Kalika founded Chamki, a vibrant label that she now leads—bringing to life garments that reflect both her rich heritage and her fearless, colorful vision.